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Diversify Or Die
Diversify Or Die... Business has been a little slow on the internet lately as you may have noticed, sales have dropped and people are shopping around more and buying less. I have a web hosting company which until recently was steadily ticking over...
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Blogs: The New E-Tool
What are blogs?
Blogs are frequently updated web pages on which authors post articles about news items, interesting websites, and their thoughts and just about anything that interests the author. Blogs are the newest information age revolution...
When to say "When" to an affiliate program
How long should you promote an affiliate program before you make the decision that it just isn't going to work for you? Let's face it, no matter how well a particular product may do on other websites, it just might not be right for yours. ...
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Hit Trees - Are They Effective?
I remember my first web site. While I have been in the computer industry for over 25 years, my exposure to the internet was very limited until a few years ago. My expertise was large computer systems and applications, as well as project...
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Quick Introduction to Link Popularity
If you are new to Web site promotion, you might not have heard of link popularity before, but in some respects, it's the single most important factor for good ranking in search engines. Before covering link popularity, a brief overview of how search engines operate is in order.
Because of the vast number of files and documents on the Web, there is an inherent need for some method of indexing and searching for documents. Search engines and directories fill this need to varying degrees of success. Pure search engines differ from directories in that they do not use human editors to add to their directories; they use software to "crawl" through links in documents to find other documents to add to their indexes. Historically, these engines based the ranking of individual documents on factors such as keyword placement (where a keyword appears on a page), keyword density (how many times a keyword appears on a page), and the use of special HTML tags known as META tags. Because these factors were easily manipulated by Webmasters, a high ranking could often be achieved for pages of little or no value. New methods of ranking pages were needed to
achieve better results.
Then along came click tracking and link popularity. Click tracking is another topic in its own right, so that won't be covered right now, but the basis of link popularity can be explained in one sentence: The more sites that provide quality links to yours, the better. It's not really that simple, because there are different kinds of links and linking methods that affect ranking, but for an introductory article, it'll do just fine.
Basically, the algorithms, or rules, that the search engines use favor those sites that have a large number of quality links pointing toward them. You can think of it as a popularity contest. Page A has more links pointing toward it, so therefore it must be a more useful page than page B, which has no links pointing toward it. Because of this, building links with other sites is simply one of the most effective forms of promotion for your site.
About the Author
Alan is the lead developer for InfoServe Media, LLC (http://www.infoservemedia.com/), a Web development company that specializes in Web site design, hosting, domain name registration, and promotion for small businesses.
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